PROJECT : RITUALS magazine, summer 2019 international campaign.

DELIVERED WORK :  Japanese Calligraphy & writing a concept. "The Art of Attention : 気配りKIKUBARI".

CLIENT : RITUALS COSMETICS BV   

AGENT :  MPG - Amstelveen & New York based Marketing Company

RESULT : Client was very pleased. Magazines were distributed at every Rituals stores worldwide.

MORE INFO : See below and view "The Making of KIKUBARI" 

"What is the art of attention in Japanese?"

The word I chose was KIKUBARI

気　“KI” :  energy of our life force

配り “KUBARI” : distribute

KIKUBARI is a Japanese word that describes the act of paying appreciative attention to the people around you without expecting anything in return. KIKUBARI brings a subtle smile to the hearts of both the giver and the receiver. It is a thoughtful gesture of giving and sharing the energy of love and kindness.

It is all about love and kindness to people around yourself as well as ourselves. The Japanese Tea ceremony is one of the finest examples of KIKUBARI. This gesture comes from our pure self and not from our mind. It is only possible when we have space in our mind and when we are not clouded by our thoughts.

Stillness - Inner Peace - Present.

When the mind is empty, we are fully in the now.

We can create these moments not only when we are meditating, but also any time, anywhere.

It is a practice that creates as much of these moments throughout our day.

It takes dedication and focus to master this practise and create "KIKUBARI" - distribution of loving energy, give appreciative attention during even the most heated meeting or arguments.  It is all about awareness and you will find amazing results to transform any situations.  

Create the moment of Inner Peace where you can give your compassionate attention to all.