As an author with a forthcoming book from Penguin Random House (17 July 2025) and a trusted life and business coach, lecturer, writer, and conceptual artist, I bring over 30 years of experience as a cross-cultural corporate consultant and expert on Japanese culture to help clients worldwide unlock the transformative power of timeless Japanese principles. 

 

I specialize in guiding individuals, leaders, and organizations toward clarity, purpose, and unleashing creativity by integrating ancient wisdom with modern strategies. My approach empowers both personal and professional growth, creating meaningful and lasting change.

 

Based in Amsterdam, Dublin and New York City, I work globally to deliver unique, tailored programs that seamlessly weave Ancient Japanese Wisdom into business and life transformation.

 

Explore My YouTube Channel

 

 

I also share insights on my YouTube channel, where you can find over 150 videos, 5 minutes on Japanese Wisdom - covering topics on Japanese culture, tradition, spirituality, Shinto and Buddhism for personal growth and inspiration. This extensive library of content is designed in a simple practical way to help you explore, learn, and apply the teachings that have transformed my clients' lives and businesses around the world.

 

 

Program & Offerings

30-Day Private Coaching

 

 Includes personalized program & guidance with access to my private community for ongoing support.

 

Corporate Leadership Training

Customized training programs that combine lectures and conceptual art to inspire innovation and harmonious leadership

 

Signature Japanese Concepts 

with Lectures and Art

SHU HA RI: The 3 Stages of Mastery
WA KEI SEI JAKU: The Four Principles of Life 

GODAI : Five Elements of Life
BUSHIDO: The Seven Virtues of Life for Leadership

Real Meaning of IKIGAI

WABI SABI for Peace

and more....

 

Japanese Wisdom Academy

 

 New! Exclusive private community for those who wish to learn and apply teachings from Shinto, Buddhism, and other traditional Japanese philosophies to enrich their daily life. Experience weekly online sessions, specialized courses, and monthly themes with Azumi Uchitani to deepen your understanding and practice. Learn more

 

 

 

 

Contact me

Let’s work together to integrate ancient wisdom into your personal and professional journey.

Book a free introductory call to explore how I can support you on your journey to clarity, purpose, and growth.

 

About Azumi Uchitani

 

"It is my life mission to practice

the wisdom of ancient Japan

in this fast pacing society,

sharing it with my clients 

to live and work

in harmony & peace

 in the global community."

 

Azumi Uchitani is recognized as one of the leading consultants and keynote speakers on Japanese culture in Europe. She is also a life & business coach, artist and writer.

 

Azumi decodes the complexity and mysticism of Japanese culture and philosophy in a straightforward and authentic manner, providing insights that set her apart. She guides each client gently, helping them uncover the essence of Japanese ancient wisdom and integrate it into their everyday business and life to manifest their true desires.

 

Born and raised in traditional family in Japan and has spent last three decades in Europe, building a successful career in joint ventures and post-merger integration of Fortune 500 companies as a business consultant and corporate trainer. Holding a degree in Inter-Cultural Communication and Business Management, she is also qualified as a business and life coach.

 

In 2009, recognising what her heart desires, Azumi founded Japanese SALON Art & Culture in Amsterdam, drawing inspiration from the 19th-century Salon culture in Europe. She curated a series of events to share the core aspects of Japanese culture, art, and philosophy. With the onset of the Covid pandemic, the platform transitioned to a YouTube channel featuring a weekly video, "5 minutes on Japanese Wisdom," which has embraced a global audience.

 

A two-time TEDx speaker, Azumi has extensive experience in the media, providing interviews and co-producing programs. Beyond spoken words, she expresses her teachings through writing and art. Professionally recognized for

her artistic creativity, her works are permanently exhibited at two locations in New York – Nomadworks Times Square and Bronx Art Space – and in private and corporate collections in New York, London, Amsterdam, and Dublin. Her book is set to be published in Summer 2025.

 

She currently resides in Dublin, dividing her time between New York, Amsterdam and her family home in Japan.